Studio

About

Mauve Apparel was created to carry a legacy forward. In 2016, our founder lost his uncle, Coby, and promised to keep his name alive through something meaningful and lasting. That promise became a brand built on remembrance, purpose, and the drive to show up for the people we love.

The praying skeleton is at the heart of Mauve Apparel. While it nods to loss, it’s also a symbol of inner strength, resilience, and the ability to endure. It reflects the quiet determination to keep moving forward and to honor those who shaped us.

Mauve, the color of inspiration and innovation, represents kindness, empathy, and a thoughtful spirit. Our designs are meant to motivate, uplift, and connect, reminding every wearer that their story matters and their legacy can live on.